.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to running into billions in financial backing annually, have increased virtually $360 million so far this year, placing it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That decline results from market concentration, improved governing tensions, as well as economical uncertainties.ADWEEK talked to 5 VCs that remain to purchase adtech companies, in spite of these challenges, concerning what they are actually searching for and also what they stay clear of. Probably unsurprisingly, these investors are actually targeting opportunities in privacy-focused technologies and also industry-specific locations including linked TV.